Sony DVP-C660 region-free hack
Also works on: DVP-C670D
Switch player to Standby
Using remote press 5 5 5 followed by Menu
Hold down 3 for 3 seconds
If the above fails to work then you may wish to try:
Switch player to Standby
Press Title, Clear, Power
Press the required region number
Didn't work, or found a better way? Send us your version.